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Training & Support

Hand & Stone Sets Our Spa Franchise Owners Up for Success

When considering Hand & Stone Massage and Facial Spa, it’s important to note that no experience in the spa or massage industry is required. Our proven model, comprehensive training, and your staff of licensed professionals allow you, the franchise owner, the ability to focus on the four main objectives to grow your first Hand & Stone while laying the groundwork for future openings.

As a Hand & Stone Massage and Facial Spa franchise owner, you will:

  1. Manage and motivate your team
  2. Recruit staff and be the face of your franchise
  3. Be responsible for all aspects of financial management
  4. Market and advertise in tandem with our professional in-house agency

The Hand & Stone franchise development team will make sure you are ready to handle all of these responsibilities prior to opening day. We offer extensive pre-and post-opening support as well as comprehensive training to prepare you for everything you will face during your journey with us.

Our franchisee support includes assistance with:

  • Real estate selection
  • Construction and design of your spa
  • Recruitment of your team
  • Education and training
  • Field operations
  • Marketing and advertising
  • Financing

We are with you every step of the way, from pre-opening to grand opening to helping you build your social media campaign and local advertising using strategic planning in your market.

Breathe easy and embrace franchise success.
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Hear From Our
Thriving Owners

Hear from Our Thriving Owners

  • "Those that thrive being a leader in an organization, thrive at being a Hand and Stone franchisee. Self-care is here and it's here to stay."

    Nick Marco Hand & Stone Franchise Regional Developer & Owner, OH
  • "After learning all about Hand & Stone, their corporate team and their culture, this was a no brainer for me."

    Tina Kirch Stony Brook, NY
  • "What won me over was the corporate team and how there's such a big emphasis on education."

    Heena Esmail Multi-Unit Franchisee Houston & Houston Memorial
  • "My partners and I were very impressed by the Hand & Stone concept and equally impressed by the leadership team. We then set out to learn more about ..."

    Eric Danver Multi-Unit Franchisee
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Hand and Stone employees behind desk

Unrivaled Marketing & Advertising Services

HSM Advertising is Hand & Stone’s full-service, in-house advertising agency. They pack a powerful punch when it comes to supporting and delivering the marketing needs of the franchise system. HSM takes a consolidated marketing approach with aggregated spend and has access to a responsive advertising platform. By working with every Hand & Stone franchisee, they also have the ability to make data-driven decisions.

HSM Advertising will assist you in four primary areas:

  • Planning – We review your goals and develop a comprehensive customized plan to help you realize your maximum profit potential. We also focus on holidays, events, and promotions that target your audience.
  • Creative & Graphic Design Services – We are the experts at not only creating the content and promotions that drive your marketing but also maintaining the look and feel that defines our brand.
  • Branding – Building a strong brand – both nationally and locally – promotes recognition, helps set you apart from the competition, lets customers know what to expect, generates referrals, and represents your promise to your customer.
  • Digital Marketing – Internet and email deliver faster, more versatile, and streamlined marketing messages to our consumers and potentially reach a wider audience. One of the main benefits is the ease with which results can be tracked and monitored. You will get online access to real-time advertising results that you can review with your account executive.

The services provided by HSM Advertising are yet another reason why our massage franchise is positioned for continued growth. This support allows our franchise owners to focus on their daily responsibilities and providing outstanding customer service while we handle the marketing and advertising of the business.

Always Here to Support You

Every step of the way, you can count on the Hand & Stone team to be by your side. From designing and constructing your property to assisting you with financing, we are committed to helping you achieve success from day one. Our comprehensive training and support will ensure you are equipped to fully and confidently operate your spa from the moment your doors open.

Have questions about our spa and massage franchise opportunity? Check out our FAQ page for some answers.

Let's Make a Difference Together

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