Our Industry
An Energized Growing Market
Hand & Stone Massage and Facial Spa has brought what has been long considered luxury services to the mass market and has helped fuel the explosive growth of an entire industry. Massage services are no longer just a luxury: sixty percent of massage consumers had a massage for relaxation or stress reduction in 2018*. And Hand & Stone is more than just massages. We are a full-service spa that also offers skincare facials, hair removal services, self-care products, and gift cards.
Between July 2018 and July 2019, surveys indicated that roughly 48 million adult Americans (21 percent) had a massage at least once**. These numbers don’t lie, and they show a growing interest in massages and other spa services. Other studies have revealed more promising information. Men make up nearly 30% of spa customers, which offers an exciting opportunity to market something that has largely been regarded as a women’s luxury to an entirely new audience. With your help, we can bring these in-demand services into more communities across the United States and Canada.
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