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Why Hand & Stone

Join Our Thriving Massage & Spa Franchise

To ensure a successful and healthy franchise relationship, it’s mutually beneficial for you and the company you franchise with to be the best possible fit for one another. At Hand & Stone Massage and Facial Spa, we want to work with driven owners who share our mission, values, and passion for wellness and self-care. If you are seeking an exciting opportunity that will allow you to grow, thrive, and build a future for yourself, our spa franchise opportunity should be your first choice.

Hand & Stone is more than just a spa – we are a health care business and offer services that are resistant to internet competition. Our membership model allows for predictable and recurring cash flow and our 15+ years of experience ensure our brand will survive as leaders in the wellness industry.

Our massage and skincare spa franchise offers:

  • A differentiated revenue model
  • Advanced technology and unique service offerings
  • Extensive start-up and ongoing support
  • HSM Advertising services
  • A membership model that ensures repeat customers
  • Full-service advertising and comprehensive training

Our massage and spa franchise is a leader in our industry and stands out from the competition for the reasons above and many more. From being named a 2019 Top Franchise to Own by Forbes to ranking #94 in Entrepreneur’s Franchise 500, Hand & Stone leads the industry in product quality, customer service, and franchisee satisfaction.

Our executive team and staff have a combined 250+ years of experience. Our CEO, Todd Leff, is a 25-year franchise industry veteran who brings to Hand & Stone franchise leadership experience having successfully grown other national franchise brands.

Ready to get started? Visit our Steps to Ownership page!

Hear From Our
Thriving Owners

Hear from Our Thriving Owners

  • "Those that thrive being a leader in an organization, thrive at being a Hand and Stone franchisee. Self-care is here and it's here to stay."

    Nick Marco Hand & Stone Franchise Regional Developer & Owner, OH
  • "After learning all about Hand & Stone, their corporate team and their culture, this was a no brainer for me."

    Tina Kirch Stony Brook, NY
  • "What won me over was the corporate team and how there's such a big emphasis on education."

    Heena Esmail Multi-Unit Franchisee Houston & Houston Memorial
  • "My partners and I were very impressed by the Hand & Stone concept and equally impressed by the leadership team. We then set out to learn more about ..."

    Eric Danver Multi-Unit Franchisee
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Hand and Stone employee talking to customer

Recurring Revenue Streams

Hand & Stone positions itself not as a luxury service, but as an integral part of a health and wellness routine. Though we offer one-time and walk-in visits, a large part of our revenue stream is from recurring customers who join our membership program. This membership-based model creates a recurring revenue stream that fuels scalability for our franchisees.




Our membership program includes:

  • Nationwide access to spas
  • Regular promotions
  • Discounts on services and gift cards
  • Discounts on service upgrades and products

In addition to our membership incentives, we also offer non-member services that include enhancements and upgrades and sell retail products. The diversity in our modalities allows a diversity of revenue. Our model provides for a “lifestyle program” where revenue is generated in the treatment room, at the front desk, from the product center, and even online.

Ready to get started?Visit our Steps to Ownership page!

Advanced Technology & Unique Service Offerings

Hand & Stone sets ourself apart from our competitors by offering advanced skincare and spa services that incorporate new technologies. By staying at the forefront of the market and offering such a wide range of services, our franchise owners will always be able to offer exciting new service offerings before our competitors.

Our advanced technology includes:

  • Decompression therapy massage
  • Dermalinfusion facial
  • NuFACE microcurrent facial
  • Percussive therapy massage
  • LED phototherapy facial
  • CBD enhanced massages

Our mobile application offers a seamless customer experience for online booking, upgrading massages and facial services, and earning rewards points. Hand & Stone’s Loyalty Rewards Program is yet another way we provide savings and deals to our customers to keep them coming back.

We also offer the best technology for our owners and their team. We use Zenoti, the #1 cloud-based POS software for spas, Microsoft management, which provides real-time data management, and One Huddle, which makes training employees easy for you and fun for them. We employ an advanced business intelligence tool that provides our franchise owners with access to real-time performance data for their spas and team members.

Spa associate with customer

Extensive Start-Up & Ongoing Support

The success of our company as a whole is dependent upon the success of our individual franchise owners. That’s why we always set up our new owners with everything they need to begin and enjoy continued success. The Hand & Stone team is always here to support you before, during, and after your opening.

Some areas where we offer support include:

  • Design and construction
  • Education and training
  • Field operations
  • Marketing and advertising
  • Recruiting
  • Real estate
  • Financing

Our spa franchise development team will always be by your side and happy to answer any questions you may have.

Start your journey to financial well-being. Begin Now

Full-Service Advertising & Comprehensive Training

Hand & Stone wants to ensure that you always have customers flowing through your doors and is proud to offer our franchisees full marketing support. HSM Advertising, our full-service, in-house advertising agency, will implement an advanced marketing strategy that consists of:

  • Planning
  • Creative and graphic design services
  • Branding
  • Digital marketing
  • Social Media

You’ll be able to focus on daily operations while we handle getting people into your spa. Our team will also train you on everything you need to know to run your business – and handle everything you don’t. Before your opening day, our comprehensive training program will make sure you are equipped to seamlessly operate your spa from day one. To learn more, visit our Training & Support page.

A Stress-Free Business Opportunity

Our spa and massage franchise offers a unique opportunity to provide relaxing experiences for others while embracing a balanced lifestyle for yourself. Financial freedom should never be a luxury. With Hand & Stone, you can build an exciting future – all while helping others indulge in much-needed and often-overlooked self-care. To learn more about this exciting opportunity, explore the Our Industry and Investment pages.

If you have questions or would like to speak with our franchise development team, give us a call at (888) 627-7243.

Let's Make a Difference Together

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