Hand & Stone Wins Distinguished Franchise Update Media 2023 Innovation Award

JUNE 2023 — Franchise Update Media conducted its 5th annual Franchise Innovation Awards contest this spring. The goal of the awards is to identify and recognize the franchisors creating and implementing the most original and successful innovative strategies and tactics to build their brand. Hand & Stone was recognized with the Most Innovative Product Introduction Award.

A jury of judges evaluated the innovation, objectives, and results of more than 150 entrants. Franchise innovators, game-changers, and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations, and Human Resources.

2023 Franchise Innovation Award

Twenty-two winners were chosen from among the four categories. Each winner will be profiled in Franchise Update magazine.

Recognized for the Most Innovative Product Introduction Award, Hand & Stone introduced Dermalogica’s Pro Pen at spas nationwide for skincare treatments, which include LuminFusion and NanoInfusion. The ProPen and its treatments have allowed Hand & Stone to continue providing customers with innovative luxury treatments at affordable prices, while being competitive throughout the spa and wellness industry. These non-invasive yet effective facial services offer guests the opportunity to achieve advanced results for visibly luminous and smoother skin, diminishing signs of aging and brightening the complexion with little to no downtime.


Hand & Stone is a 550-plus unit massage and facial spa franchise with a mission to bring affordable, luxury spa services to all. Launched in 2004, Hand & Stone now has locations across 35 states and Canada. Each spa features best-in-class skincare treatments highlighting the latest in cosmetic technology. Available for women, men and teens, a wide range of services are tailored to each individual's needs or skin concerns. Hand & Stone facial treatments are performed by licensed estheticians, using top-of-the-line products backed by science including Dermalogica and ClarityRx Clinical Skin Care. The fastest-growing spa franchise in the country, Hand & Stone has been named No. 1 in the spa category by Entrepreneur Magazine in 2023, 2021 and 2020 and was ranked No. 8 on Forbes' Best Franchises to Buy list in the high investment category. For more information, visit www.handandstonefranchise.com.


Franchise Update Media has been a leader in the franchising space for more than 30 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two quarterly print magazines, six newsletters, four annual conferences, independent research, and books, entirely focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives. For more information, visit franchising.com.