EL PASO, Texas (Feb. 20, 2023)Hand & Stone Massage and Facial Spa, the nation’s leading luxury massage and facial spa franchise, announced today the opening of its first-ever franchised location in El Paso. Located at 664 Sunland Park Drive, the new Hand & Stone spa is owned and operated by experienced local business owners Kaleb and Patricia Warnock and managing partner, Rossane Neria. The Warnocks are well-known in El Paso as owners of multiple Tropical Smoothie Café and Marco’s Pizza locations. Both health and wellness enthusiasts, they look forward to bringing Hand & Stone’s signature luxury spa experience to their city and already have plans to open two additional locations in the future.

“Patricia and I strive to better our community by investing in brands we believe will enrich lives. We love that Hand & Stone offers affordable massage and facial services that make wellness accessible for everyone,” said Kaleb Warnock, co-owner of Hand & Stone El Paso Sunland. “We ’re excited to bring Hand & Stone to El Paso for the first time and provide a tranquil place to relax and unwind. Our focus is on providing a sincere and welcoming customer experience with excellence being the standard.”

Kaleb & Patricia Warnock

Rossane Neria, an experienced massage therapist and educator who will be running the daily operations of the new spa, said, “We can’t wait to welcome the community through our doors and show them what Hand & Stone is all about. We think they are going to be as passionate about our luxury services as we are.”

All Hand & Stone services are performed by experienced licensed estheticians and massage therapists. The brand’s commitment to guest experience has translated to an unparalleled level of expertise at each location, supported by best-in-class training and ongoing education resources. At Hand & Stone El Paso Sunland, members will have access to a team of wellness experts who specialize in providing exceptional skincare and massage treatments.

El Paso Hand & Stone Exterior

Like all Hand & Stone spas nationwide, the new El Paso Sunland location offers advanced skincare and spa services that incorporate new technologies at the forefront of the wellness market to enhance each guest’s overall experience. These advanced services include Decompression Therapy massage, Cryoskin, Diamond Glow facial, NuFACE microcurrent facial and LED Phototherapy facial, as well as innovations such as CBD oil enhancements and partnerships with award-winning skincare lines Dermalogica® and ClarityRX (CBD offerings vary by market).

“Hand & Stone’s investments in innovation, particularly its premium skincare services, differentiate it from competitors and is a big part of what sparked our interest in introducing the brand to our city,” added Kaleb Warnock.

The newest Hand & Stone in El Paso also brings high-quality professional massage services, including Swedish, Himalayan Salt, Sports, Deep Tissue, Oncology and Prenatal massages to the local community. Guests can visit the new spa to enjoy Hand & Stone’s signature hot stone massage and best-in-class facial treatments tailored to each individual's needs or skin concerns, with a wide-range of services available for women, men and teens.

The El Paso Sunland Hand & Stone spa is open Monday-Friday from 9 a.m. to 10 p.m. and Saturday and Sunday from 9 a.m. to 8 p.m. For more information about Hand & Stone’s massage and facial services or to schedule an appointment, call 915-296-5900 or visit handandstoneelpasosunland.com.


Hand & Stone is a 500-plus unit massage and facial spa franchise with a mission to bring massage and facial services to the masses. Launched in 2004, Hand & Stone now has locations in 35 states and Canada. Over the past several years, the brand has garnered noteworthy industry recognition including being named No. 1 in the spa category by Entrepreneur Magazine, ranked No. 8 on Forbes' Best Franchises to Buy list in the high investment category and is the fastest-growing spa concept in the country. For more information on Hand & Stone, visit www.handandstonefranchise.com.