- Seasoned Spa Professionals to Expand Leading Massage Franchise Along Gulf Coast -

Gulf Shores, AL. (Dec. 18, 2023) Hand & Stone Massage and Facial Spa, the nation’s leading luxury massage and facial spa franchise, announced today the opening of its newest franchised location in Gulf Shores on December 29th. Located at 3800 Gulf Shores Parkway near Target, the new Hand & Stone Gulf Shores spa marks the brand’s 6th location in Alabama and the first location to be owned and operated by local business owners Annie and Jeff Hoover. The husband-and-wife duo have recently signed an agreement to open two additional spas in the Pensacola and Gulf Breeze communities, with plans to open more spas following those over the next five years. Both coming from a wellness background, Jeff is a former licensed massage therapist and previously worked as the Director of Massage Therapy for Gould’s Day Spas in Memphis, while Annie has worked as a licensed cosmetologist since 2008 and is currently working toward her massage therapy license. The two have always shared a passion for the spa industry and are excited to be building their franchise portfolio with Hand & Stone.

"The two of us are thrilled to bring the transformative power of massage therapy and wellness services to Gulf Shores, Alabama. Our new spa is more than just a place of relaxation; it's a sanctuary dedicated to promoting holistic well-being,” explained Jeff and Annie Hoover, franchise owners of Hand & Stone Gulf Shores. “We are excited to contribute to the community's health and vitality, providing a haven for individuals to unwind and prioritize self-care and mental health through our exceptional services."

The newest Hand & Stone in Gulf Shores brings high-quality professional massage services, including Swedish, Himalayan Salt, Sports, Deep Tissue, Oncology and Prenatal massages to the Gulf Shores community. Guests can also visit the new spa to enjoy Hand & Stone’s signature hot stone massage and best-in-class facial and hair removal treatments tailored to each individual's needs or skin concerns, with a wide-range of services available for women, men and teens. The Gulf Shores spa is featuring a pre-opening offer valid until December 29th: Use promo code RENEW100 to receive $0 enrollment and 10,000 Member Rewards points when you sign up for a membership and purchase gift cards at member price.

Like all Hand & Stone spas nationwide, the new Gulf Shores location offers advanced skincare and spa services that incorporate new technologies at the forefront of the wellness market to enhance each guest’s overall experience. These advanced services include Decompression Therapy massage, Diamond Glow facial, NuFACE microcurrent facial, Percussive Therapy massage and LED Phototherapy facial, as well as innovations such as CBD oil enhancements and partnerships with award-winning skincare lines Dermalogica® and ClarityRX (CBD offerings vary by market). The Gulf Shores spa is currently hiring for all positions, including licensed Massage Therapists and licensed Estheticians.

All Hand & Stone services are performed by experienced Licensed Estheticians and Licensed Massage Therapists. The brand’s commitment to guest experience has translated to an unparalleled level of expertise at each location, supported by best-in-class training and ongoing education resources. At Hand & Stone Gulf Shores, members will have access to a team of wellness experts who specialize in providing exceptional skincare and massage treatments, ensuring a tranquil, relaxing, and comfortable environment.

The Gulf Shores Hand & Stone spa is open Monday-Friday from 9 a.m. to 8 p.m., Saturday 9 a.m. to 7 p.m., and Sunday 10 a.m. to 6 p.m. For more information about Hand & Stone’s massage and facial services or to schedule an appointment, call 251-283-0800 or visit https://handandstone.com/locations/al-gulf-shores


Hand & Stone is a 600-unit massage and facial spa franchise with a mission to deliver premium spa services to the middle market in a professional, affordable, and convenient manner. Launched in 2004, Hand & Stone now has locations across 36 states and Canada. Each spa features best-in-class massage and skincare treatment. Available for women, men and teens, a wide range of services are tailored to each individual's needs or skin concerns. Hand & Stone facial treatments are performed by licensed estheticians, using top-of-the-line products backed by science including Dermalogica, IMAGE Skincare and ClarityRx Clinical Skin Care. The fastest-growing spa franchise in the country, Hand & Stone has been named No. 1 in the spa category by Entrepreneur Magazine in 2023, 2021 and 2020 and was ranked No. 8 on Forbes' Best Franchises to Buy list in the high investment category. For more information, visit www.handandstonefranchise.com.