Eureka! Hand & Stone Expands Reach in The Golden State

Leading Spa Franchise Converts Massage Green Spas in Southern California as Part of Nationwide Expansion

TREVOSE, PA (Dec., 2023)Hand & Stone Massage and Facial Spa, the nation's leading luxury massage and facial spa franchise, announced today six new spas in Southern California. This announcement comes as part of the brand’s nationwide expansion through the conversion of 23 Massage Green franchise locations into Hand & Stone spas. As part of this sizeable conversion agreement, the six new spa locations have converted to Hand & Stone spas in areas including Corona, Rancho Cucamonga, San Diego, San Marcos, Temecula, and Wildomar, California.

“It’s no secret that California is an originator of health and wellness trends. New and innovative rituals, practices and procedures come out of the region at a rapid rate. Given Hand & Stone’s commitment to self-care and wellness, it made perfect sense for Hand & Stone to expand our presence in the area,” said Jennifer Durham, Chief Development Officer at Hand & Stone. “As part of the Massage Green conversion, we’re fortunate enough to have not only been able to penetrate a key market, but to have also had the privilege of working with dedicated franchise owners who have an established presence in their communities. These former Massage Green owners have a passion for the industry, so we’re thrilled to have cultivated these partnerships that we know will lead to further growth in the Golden State.”

These conversions will allow Hand & Stone to optimize existing operations and further bolster its own presence in the region. The former Massage Green franchise owners who are spearheading Hand & Stone’s growth include Anwar Harb, Lisa Flanders and Jabrey Eljahmi.

  • For a seamless transition to Hand & Stone, Anwar Harb utilized his management and customer relations expertise from his time with Massage Green where he worked in an administrative capacity before becoming a spa owner. “I’ve always had a passion for health and wellness,” Harb shared. “Between my admin role and becoming a franchise owner, I actually wanted to pursue a career as a doctor and started on that career journey by going back to school.” His entrepreneurial spirit kicked in, though, and ultimately found himself back in touch with the team at Massage Green. "I'm thrilled to continue building a wellness-focused community in Southern California for all of my clients in offering the innovative services Hand & Stone is known for.”
  • Advertising agency veteran of 30 years, Lisa Flanders spent most of her life in San Diego. While running her own advertising agency and handling radio sales with the media, Flanders was introduced to Massage Green to manage the brand’s paid campaigns. “I first learned about Massage Green when I handled the paid advertising for their corporate team,” Flanders said. “When the opportunity to open a Massage Green Spa in 2012 presented itself to me, I jumped at it.” Now, a passionate entrepreneur in the spa industry and owner of two Hand & Stone spas, Flanders is most excited about specializing her services for her clientele with offerings such as the Himalayan Salt Stone massage and elevated facial treatments like the LuminFusion and NanoInfusion. “It’s been so wonderful to have the support of the Hand & Stone team as a franchise system. I’m really looking forward to connecting with the brand’s wide network of franchise owners who I can learn from and lean on for support.”
  • Detroit native Jabrey Eljahmi has deep roots with the Massage Green brand. “In 2015, when I left my hometown and moved to Riverside, I was on a quest to find a unifying thread in the realm of health and wellness as I charted my career path,” Eljhami shared. Today, as a passionate advocate for health and wellness, Eljahmi proudly owns multiple health-conscious ventures in the vibrant regions of Huntington Beach, Riverside, and San Diego. His pursuit of success is engrained in his very essence. “Success is an inherent part of my DNA,” he said. His unwavering commitment to health and wellness is palpable, with plans underway to launch another Hand & Stone location in Southern California in the near future. Eljahmi’s conviction in the brand’s products and services is unwavering, and he is confident in introducing them to every community he becomes a part of.

The converted locations will offer their clients the Hand & Stone lifestyle membership, including access to service offerings like advanced skincare and spa services, including Swedish, Himalayan Salt, Sports, Deep Tissue, Oncology and Prenatal massages. Guests can also expect to receive Hand & Stone’s best-in-class facial and hair removal treatments tailored to individual needs or skin concerns, with a wide-range of services available for women, men and teens. These services will utilize products from award-winning skincare lines, Dermalogica® (including their first ever professional device, Pro Pen), ClarityRX, and the brand’s newest skincare partner, IMAGE Skincare.

The brand continues to actively seek qualified individuals to help expand its presence throughout the U.S. and Canada. To learn more about franchise opportunities with Hand & Stone Massage and Facial Spa, visit https://www.handandstonefranchise.com/.

Hand & Stone is a 600-unit massage and facial spa franchise with a mission to deliver premium spa services to the middle market in a professional, affordable, and convenient manner. Launched in 2004, Hand & Stone now has locations across 36 states and Canada. Each spa features best-in-class massage and skincare treatment. Available for women, men and teens, a wide range of services are tailored to each individual's needs or skin concerns. Hand & Stone facial treatments are performed by licensed estheticians, using top-of-the-line products backed by science including Dermalogica, IMAGE Skincare and ClarityRx Clinical Skin Care. The fastest-growing spa franchise in the country, Hand & Stone has been named No. 1 in the spa category by Entrepreneur Magazine in 2023, 2021 and 2020 and was ranked No. 8 on Forbes' Best Franchises to Buy list in the high investment category. For more information, visit www.handandstonefranchise.com.