Grand Opening of New Florida Spa and Second Location in The Villages

Hand & Stone Massage and Facial Spa, the nation’s leading luxury massage and facial spa franchise, announced today the opening of its newest franchised location in The Villages. Located at 3433 Wedgewood Lane in The Villages at Southern Trace, the new Hand & Stone spa is owned and operated by experienced franchisees and husband-and-wife team Ron and Stephanie Urton. The couple opened their first Hand & Stone in The Villages in 2019 at 312 Heald Way.

As chief of surgery at a Central Florida hospital, Ron appreciates the important benefits that come from people taking care of their health and wellbeing. With the opening of their new spa, Ron and Stephanie are expanding Hand & Stone’s signature luxury spa experience to the north end of The Villages, making high-end wellness services affordable and accessible to the community surrounding The Villages Charter School.

“Owning a Hand & Stone has been more rewarding than we even expected it to be,” said Stephanie Urton, co-owner of Hand & Stone in The Villages. “We really enjoy the interaction we have with our customers and treasure knowing we have provided them with much-needed relief and care. We are also fortunate to have an outstanding team of professionals who have contributed to our success. Our popular estheticians and manager Stephanie Marshall from the original location will be there to welcome guests into our Villages at Southern Trace doors and introduce our services to these new neighbors.”

The newest Hand & Stone in The Villages at Southern Trace brings high-quality professional massage services, including Swedish, Himalayan Salt, Sports, Deep Tissue, Oncology and Prenatal massages to the local community. Guests can also visit the new spa to enjoy Hand & Stone’s signature hot stone massage and best-in-class facial treatments tailored to each individual's needs or skin concerns, with a wide range of services available for women, men and teens.

All Hand & Stone services are performed by experienced licensed estheticians and massage therapists. The brand’s commitment to guest experience has translated to an unparalleled level of expertise at each location, supported by best-in-class training and ongoing education resources. At The Villages at Southern Trace Hand & Stone, members will have access to a team of wellness experts who specialize in providing exceptional skincare and massage treatments, ensuring a tranquil, relaxing and comfortable environment.

Like all Hand & Stone spas nationwide, the new location in The Villages at Southern Trace offers advanced skincare and spa services that incorporate new technologies at the forefront of the wellness market to enhance each guest’s overall experience. These advanced services include Decompression Therapy massage, DiamondGlow┬« facial, NuFACE microcurrent facial, Percussive Therapy massage and LED Phototherapy facial, as well as innovations such as CBD oil enhancements and partnerships with award-winning skincare lines Dermalogica® and ClarityRX (CBD offerings vary by market).

The Villages at Southern Trace Hand & Stone spa is open Monday-Friday from 8 a.m. to 9 p.m., Saturday from 9 a.m. to 9 p.m. and Sunday from 9 a.m. to 6 p.m. For more information about Hand & Stone’s massage and facial services or to schedule an appointment, call 352-461-1740 or visit handandstone.com/locations/fl-the-villages-southerntrace.


Hand & Stone is a 500-plus unit massage and facial spa franchise with a mission to bring massage and facial services to the masses. Launched in 2004, Hand & Stone now has locations in 35 states and Canada. Over the past several years, the brand has garnered noteworthy industry recognition including being named No. 1 in the spa category by Entrepreneur Magazine, ranked No. 8 on Forbes' Best Franchises to Buy list in the high investment category and is the fastest-growing spa concept in the country. For more information on Hand & Stone, visit www.handandstonefranchise.com.