Hand & Stone Massage and Facial Spa Grows Executive Leadership Team, Appoints New Chief Digital and Technology Officer

Hand & Stone Massage and Facial Spa, North America’s #1 massage and spa services franchise has announced a new addition to their executive leadership team, naming Siddharth Desai as Chief Digital and Technology Officer. In his new role, Desai will be responsible for leading the brand’s operational and consumer-facing digital technology advancements, aligning with Hand & Stone’s strategic business goals, future franchise expansion and overall brand growth.

“Building off of the tremendous momentum we achieved in 2022, we are excited to grow our executive leadership team even more,” said John Teza, President & CEO of Hand & Stone. “Siddharth is a welcomed addition to our team. His in-depth leadership experience with corporate and digital technologies will be vital to the continued growth of Hand & Stone. We’re excited to see where he takes the brand in the coming years.”

Immediately prior to Hand & Stone, Desai served as the Senior Vice President of Technology Tropical Smoothie Café. Having spent several years in technology leadership positions at SunTrust Bank and Accenture, he brings diverse experiences that will allow him to advance the customer, employee, and franchisee experiences for Hand & Stone’s spas to operate more efficiently, ultimately leading to improved profitability.

“As consumers continue to prioritize health and wellness, Hand & Stone is uniquely positioned to develop technologies and user experiences that give our guests flexible ways to get to know and interact with our brand and the variety of great services we provide.” Desai said. “I am extremely excited, incredibly humbled and look forward to working with the exceptionally talented team at Hand & Stone to shape the future of the technology so integral to the brand’s growth.”

With more than 550 spas across 35 states and Canada and offering massage, facial, and cryoskin services, Hand & Stone is the massage and facial industry leader and fastest growing spa franchise concept. For more information about franchise opportunities, visit www.handandstonefranchise.com.


Hand & Stone is a 550-plus unit massage and facial spa franchise with a mission to bring affordable, luxury spa services to all. Launched in 2004, the company now has locations across 35 states and Canada. Hand & Stone offers its signature hot stone massage, along with other high-quality professional massage services such as Swedish, Himalayan Salt, Sports, Deep Tissue, Oncology and Prenatal. Guests can also visit the spa to enjoy best-in-class facial treatments performed by licensed estheticians. These feature top-of-the-line products backed by science, including Dermalogica and ClarityRx Clinical Skin Care. A wide range of services are available for women, men and teens and are tailored to each individual's needs or skin concerns. The fastest-growing spa franchise in the country, Hand & Stone has been named No. 1 in the spa category by Entrepreneur Magazine in 2023, 2021 and 2020 and was ranked No. 8 on Forbes' Best Franchises to Buy list in the high investment category. For more information, visit www.handandstonefranchise.com.

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