Myrtle Beach, SC. (July¬†15, 2023)Hand & Stone Massage and Facial Spa, the nation’s leading luxury massage and facial spa franchise, announced today the opening of its newest location in Myrtle Beach. Located at 1416 Highway 17N in the North Coastal Shopping center, the new Hand & Stone North Myrtle Beach spa is owned and operated by Anthony and Traci Nocito. This will mark the fourth spa opening for the Nocitos, with their other spas operating in Pennsylvania and New York. Now, the Nocitos bring Hand & Stone’s signature luxury spa experience to Myrtle Beach, making high-end wellness services affordable and accessible to the Grand Strand community.

“As a former member of Hand & Stone, I’m grateful to now have the opportunity to provide the luxury experience that results in clients leaving the spa looking and feeling their best,” said Traci Nocito, owner of the Hand & Stone in Myrtle Beach. “We look forward to providing exceptional services in Myrtle Beach and can’t wait to meet our new clientele and educate them on the importance of wellness and self-care.”

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The newest Hand & Stone in Myrtle Beach brings high-quality professional massage services, including Swedish, Himalayan Salt, Sports, Deep Tissue, Oncology and Prenatal massages to the Grand Strand community. Guests can also visit the new North Myrtle Beach spa to enjoy Hand & Stone’s signature hot stone massage and best-in-class facial treatments tailored to each individual's needs or skin concerns, with a wide-range of services available for women, men and teens.

All Hand & Stone services are performed by experienced licensed estheticians and massage therapists. The brand’s commitment to guest experience has translated to an unparalleled level of expertise at each location, supported by best-in-class training and ongoing education resources. At Hand & Stone Myrtle Beach, members will have access to a team of wellness experts who specialize in providing exceptional skincare and massage treatments, ensuring a tranquil, relaxing and comfortable environment.

Like all Hand & Stone spas nationwide, the new Myrtle Beach location offers advanced skincare and spa services that incorporate new technologies at the forefront of the wellness market to enhance each guest’s overall experience. These advanced services include Decompression Therapy massage, Diamond Glow facial, NuFACE microcurrent facial, Percussive Therapy massage and LED Phototherapy facial, as well as innovations such as CBD oil enhancements and partnerships with award-winning skincare lines Dermalogica® and ClarityRX (CBD offerings vary by market).

The Myrtle Beach Hand & Stone spa is open Monday-Friday from 9 a.m. to 9 p.m., Saturday and Sunday 9 a.m. to 6 p.m. For more information about Hand & Stone’s massage and facial services or to schedule an appointment, call 843-508-8110 or visit https://www.handandstonenorthmyrtlebeach.com/.

With more than 500 spas across 35 states and Canada, Hand & Stone is the massage and facial industry leader and fastest growing spa franchise concept. For more information about franchise opportunities, visit www.handandstonefranchise.com.


Hand & Stone is a 550-plus unit massage and facial spa franchise with a mission to bring affordable, luxury spa services to all. Launched in 2004, Hand & Stone now has locations across 35 states and Canada. Each spa features best-in-class skincare treatments highlighting the latest in cosmetic technology. Available for women, men and teens, a wide range of services are tailored to each individual's needs or skin concerns. Hand & Stone facial treatments are performed by licensed estheticians, using top-of-the-line products backed by science including Dermalogica and ClarityRx Clinical Skin Care. The fastest-growing spa franchise in the country, Hand & Stone has been named No. 1 in the spa category by Entrepreneur Magazine in 2023, 2021 and 2020 and was ranked No. 8 on Forbes' Best Franchises to Buy list in the high investment category. For more information, visit www.handandstonefranchise.com.

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