Trending: Consumer's Demand for Self-Care on the Rise

Demand for self-care has never been higher among consumers, and the Covid-19 pandemic has only accelerated this lifestyle shift. With the prioritization of self-care and the desire for local luxury, what does the future of the wellness space look like? Below is your guide to post-pandemic wellness.

 The Desire for Self-Care Post Pandemic

In the summer of 2021, over 75% of United States consumers that participated in a Mindbody Data survey, felt that wellness was more important than ever. Additionally, 50% of consumers planned to spend money on self-care over the next six months, such as spa services and treatments.

Post-pandemic, the wellness industry made a V-shaped recovery, and then some, due to the demand for local luxury. As the world began to slow down, the average consumer took time for themselves and started investing in self-care. As soon as consumers spent the time to learn and understand what services can benefit them at a spa, this became a priority. While massages have always been quite popular, skin and facial treatments have really become in demand over the last year. 

This article was originally published on Skin Inc. To read the full article, click here.

Lisa Rossmann serves as the Vice President of Brand Experience at Hand & Stone Franchise Corporation. Lisa’s career began in the mortgage banking industry, and in 2009, she decided to follow her passion for beauty and wellness and obtained licensure as a professional skin therapist. From there, she launched a career in the spa industry, beginning with the medical spa segment. She joined the Hand & Stone team under founder John Marco and CEO Todd Leff in 2012, working in general spa operations support when the brand had approximately 60 units opened. In 2016, Lisa transitioned to specifically overseeing skin care operations, along with the service and product innovation pipeline.