Hand & Stone Massage and Facial Spa Named Best Franchise to Buy in 2021 by Franchise Times

Hand & Stone Massage and Facial Spa, the 475-plus-unit franchise with a mission to bring affordable massage and facial services to everyday consumers, has been named one of the best franchises to buy in 2021 by Franchise Times as part of the publications annual Zor Awards

The prestigious awards showcase highlights the top brands in 10 of the industry’s most exciting and fast-growing categories. This year, Hand & Stone was recognized as the best franchise to buy in the issue’s “Lookin’ Good” category. 

This year’s categories, each a playful take on a fast-growing industry segment, include Cluck, Cluck, Get Caffeinated, Spice Is Nice, Puppy Love, Clean Sweep, Lookin’ Good, Outside Pride, Guilt-free Eats, Indulge Me and Road Warriors.

After identifying contenders through the Franchise Times Top 200+ database, the publication’s editorial team examined six key financial metrics pulled from each brand’s franchise disclosure documents, focusing on franchisee profitability. The selection process also included examinations of management teams, product or service offerings, unit openings and closings, recent litigation and financial backing. 

Since 2004, Hand & Stone has become the premier massage and facial brand in the wellness space and has established locations across 30-plus states and Canada, with plans to see its 500th spa open in 2021.

Hand & Stone’s membership model provides franchisees with a recession-resistant business opportunity and recurring revenue. The brand’s diverse revenue streams, which include massage and skincare services as well as retail products and gift cards, allow spa owners to maintain stability regardless of the economic climate. The brand also prides itself on offering franchisees a robust suite of ongoing support and resources.

“I think the model Hand & Stone has—a full day spa in one with massages, facials and waxing at affordable pricing—is still a rare thing in our industry, and it’s a win-win for you as an owner and the clients,” Austin-based Hand & Stone franchisee Teri Evans told Franchise Times. “And our pricing is comparable to the competition out there. I also feel like Hand & Stone has been one of the most supportive franchises I’ve seen in existence. In the nine years I’ve been with them, they went from having 50 to 450 spas, and the fact they’ve been able to maintain support in that growth is very impressive to me.”

After signing deals to open 25 new franchise locations last year, the Franchise Times ranking is a testament to the current excitement surrounding franchise opportunities with Hand & Stone in 2021. Now, the Hand & Stone team is eyeing key markets for further expansion, including Boston, St. Louis, Kansas City, Hartford, Minneapolis, Salt Lake City, Cleveland, San Diego, Chicago and Baltimore. 

“Hand & Stone is honored to have been featured on Franchise Times’ Zor Awards, and we are proud to take the number-one spot in the Lookin’ Good category,” said Nicole Alburger, senior director of franchise development for Hand & Stone. “The Hand & Stone team has built an incredibly strong organization, with a foundation based on a diversified, robust and innovative consumer offering and passionate franchise partners. By focusing on professionalism, affordability and convenience, along with promoting a membership-based model, Hand & Stone has created new demand for spa services and an exciting opportunity in the franchising industry.”


Hand & Stone is a 475-plus unit massage and facial spa franchise with a mission to bring massage and facial services to the masses. Launched in 2004, Hand & Stone now has locations in 31 states and Canada. The brand has been named No. 1 in the spa category by Entrepreneur Magazine in both 2021 and 2020, ranked No. 8 on Forbes' Best Franchises to Buy list for 2019 in the high investment category and is the fastest-growing spa concept in the country. For more information on Hand & Stone, visit https://handandstonefranchise.com/.