Hand & Stone is Bigger in Texas, Eyes Continued Growth in the Lone Star State

Strategic Brand Growth Initiatives Set Stage for Continued Success and Additional Ownership Opportunities in Texas

TREVOSE, PA (June 12, 2024) — Hand & Stone Massage and Facial Spa, the nation's leading massage and facial spa franchise, shared today the brand’s successful expansion across the state of Texas, with a recent opening in Rosenberg, and signed franchise agreements in Northlake, Greater/Lower Heights, Pearland, and West Katy. With the brand’s presence continuing to grow across the Lone Star State, there is still plenty of room to grow with more than 150 territories ready for further Texas development.

"Hand & Stone's growth trajectory this year has been remarkable, especially with our strong focus on expanding in Texas," remarked Jennifer Durham, Hand & Stone's Chief Development Officer. "One key value proposition for potential owners is our membership model which emphasizes personalization and results. Across our more than 600 spas, we have now reached nearly 600,000 total members. This model not only delivers recurring revenue but also meets the increasing demand for wellness services, especially among the rising populations across Texas, setting our franchise spa owners up for long-term success."

Texas cities have surged in population, dominating the list of United States metro areas with the largest population increases last year. The Dallas/Fort Worth area led the charge, adding nearly 153,000 residents in the 12 months ending July 1, according to the U.S. Census Bureau's recent report. This growth has propelled the Dallas-Fort Worth Metroplex to over 8.1 million residents, marking it as the fastest-growing metropolitan area in the U.S. in 2023, as per the U.S. Census data. Following closely behind, Houston claimed the number two spot with a population growth of almost 140,000 residents.

With Texas' rapid population growth, Hand & Stone offers prospective franchise owners the opportunity to meet the growing health and wellness needs of local residents by delivering exceptional experiences to members and other clients. Hand & Stone not only offers unique and personalized massage, facial and body contouring treatments that set the brand apart from competitors, but they also implement strategic initiatives to optimize business operations and drive deeper profit for owners. This includes:

  • Boosting spa profitability through programs like a P&L benchmarking pilot with ProfitKeeper for informed decision-making.
  • Upgrading compliance platforms and strategic partnerships that enhance front desk sales, increase cost savings, and improve career opportunities in the high-demand wellness industry.
  • Value engineering operations and new spa builds to reduce construction and design costs by nearly 10% to improve franchise owners’ returns on investment

"I recently opened my first spa with Hand & Stone because I believe in the mission of the brand. Not only are they committed to offering guests an unparalleled spa experience but they’re even more committed to supporting me as an owner,” said Heena Hirani, one of the brand’s newest franchise owners in Rosenberg, TX. “I was drawn to this industry because of my own commitment to a consistent self-care routine and my understanding that it is necessary to prioritize my health in order to do good and give back to others. Hand & Stone has given me the opportunity to help others ritualize their wellness routines and I am grateful for the ways in which they continue to support me and help me grow my business.”

Approaching its 20th anniversary, Hand & Stone showcases consistent growth, making this milestone an ideal time for investment. With a focus on franchise owner profitability and a membership-driven business model in the thriving $1.8 trillion wellness industry, Hand & Stone provides a unique opportunity for entrepreneurs to make a meaningful impact on local communities. For those interested in franchise opportunities in Texas and throughout the US and Canada, visit www.handandstonefranchise.com.

Hand & Stone is a more than 600-unit massage and facial spa franchise with a mission to deliver premium spa services to the middle market in a professional, affordable, and convenient manner. Launched in 2004, Hand & Stone now has locations across 36 states and Canada. Each spa features best-in-class massage and skincare treatments. Available for women, men and teens, a wide range of services are tailored to each individual's needs or skin concerns. Hand & Stone facial treatments are performed by licensed estheticians, using top-of-the-line products backed by science including Dermalogica, IMAGE Skincare and ClarityRx Clinical Skin Care. The fastest-growing spa franchise in the country, Hand & Stone has been named No. 1 in the spa category by Entrepreneur Magazine in 2023, 2021 and 2020 and was ranked No. 8 on Forbes' Best Franchises to Buy list in the high investment category. For more information, visit www.handandstonefranchise.com.