Why Hand & Stone?
Exceptional Support Services
Meet the Management Team
The Investment
Getting Started
The Health and Wellness Personal Care Market is Growing even in tough economic times.
That's because consumers will still spend on those affordable services that will keep them feeling and looking healthier. Massage — Facials — Waxing — all booming and all found under one roof at Hand and Stone Massage and Facial Spa.
Massage alone, now a $12 billion industry, has experienced a 15% compound annual growth rate over the past three years.
Hand & Stone Demographics
Click the graphs below to enlarge*:
 Spa Locations Nationwide |
 Massage Industry Revenue |
It's no wonder massage has seen such explosive growth — 85% of consumers believe massage is beneficial to health and wellness and its estimated that 24% of all US adults had a massage in the past year. But Hand and Stone is more than just massage, we are a full service day spa that also capitalizes on facials and waxing services. The skin care industry achieved $18.7 billion in revenue in 2007 and is projected to grow 40% by 2012. Consumers are concerned about taking care of their skin and will spend money to achieve healthy bodies and healthy skin.
Hand and Stone is a great opportunity not just because the market is growing, but, also because day spas are a highly fragmented industry, with almost no national brands, and dominated by small "mom and pop" operators. Some 99% of all days spas are single unit or in a chain of five or less and 68% have less than four rooms — meaning smaller, less convenient operations. Hand and Stone is poised to rapidly gain market share with its revolutionary new concept based on affordability and convenience.
*Sources: American Spa Industry Insider, August 2009; Massage Magazine Buyer’s Guide 2009 - AMTA Study; Spa Finder Survey 2009; 2009 U.S. ISPA Industry Update
A Simple But Compelling Concept
Hand and Stone is Expanding Nationwide With Locations already in AZ, CO, FL, NY, NJ, NC, OR, PA, WA, WI and Canada. There are still great areas left for development and it's no wonder Hand and Stone is experiencing its most rapid growth now while other franchise systems have contracted.
Available and Affordable. It begins with this simple concept: affordably priced, conveniently located, top quality therapeutic massage, facial and waxing services. No other franchise competitor was designed to offer all three services at all locations. Our spa services are priced some 30% less than traditional day spas and we offer same day convenience for massage and facial services, In fact with our larger, more convenient locations, most spas book 50% of their business the same day.
Introductory Offers. Hand and Stone offers incredibly priced introductory offers to all first time visitors. Our highly competitive pricing puts our wonderful services well within reach of all consumers who want to experience a "true" day spa.
Membership Program. Once consumers experience our introductory offer many join our membership program. As a member, they comit to one service per month at a reduced rate and then receive additional services at up to 35% off our everyday reasonably priced services. The result is that members return often to take advantage of our other world class services and our franchisees have a base of predictable and recurring cash flow.
Gift Cards. Ever wonder what to get that special person, friend or colleague for a birthday or holiday — so have a lot of Hand and Stone customers. Our gift card is the perfect gift and provides our spa owners with cash on hand for prepaid services.